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Effortless and stylish pieces for everyday comfort.
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BANSERN TRADING SDN BHD
Home
About
New Arrivals
Products
Certificate
FAQ
Contact

ABOUT

Lovingly Created for Women

At Irene, we design clothing that combines elegance with ease, offering feminine and versatile pieces that let you express your true self confidently. Whether preparing for a major event or navigating your daily routine, our collection is tailored to support the moments that matter. From power suits that remain crisp all day to dresses with functional pockets, every item is crafted to be as stylish as it is comfortable because your wardrobe should be as effortless as your life. Each piece is thoughtfully made, reflecting the care and attention you deserve.

Our History

1985
We launched our business with a variety of products, including sports pants, panties, and more.
1986-1996
Our business steadily grew.
1997
We successfully trademarked our first brand, SUNMASTER.
2001
Our company officially registered as Sdn Bhd.
2002
We expanded by setting up a factory in China.
2003
We began offering OEM services, fueling even more business growth.
2004
We introduced another trademark, SUNKIDS.
2010
We successfully trademarked IRENE
2011
The IRENE brand was launched and we started using it at bras, blouses, leggings, innerwear, panties, slacks, and blazers.
2012
Our products entered the shopping mall market, reaching more customers
2020-2022
During the MCO, we took the opportunity to launch our online platform.
2024
We proudly launched our first website.
Today
Since the beginning, we have been committed to producing high-quality products with dedication and hard work.

Our Brands

At Irene, we are dedicated to empowering women through thoughtfully designed, timeless clothing. As we continue to grow into a leading fashion destination for Asian women, we’ve expanded our brand family to reflect our values and vision. Our children’s line, Sunkids, offers stylish, durable clothing with the same attention to quality and care. Irene remains a symbol of strength and femininity for women, while our soon-to-launch men’s brand, Sunmaster, will bring that same level of craftsmanship to men’s fashion.
Sunkids
Irene
Sunmaster

Sunkids

Sunkids is the children’s brand created by Irene, offering stylish, comfortable clothing for kids. Like our women’s line, Sunkids focuses on playful designs crafted from premium fabrics, ensuring children can enjoy their day with ease and comfort. From everyday essentials to fun, easy-to-wear outfits, Sunkids celebrates the joy of childhood, allowing kids to move freely and stay active.

Irene

Discover your new self-care ritual with Irene, a brand that celebrates timeless, feminine, and effortlessly stylish designs for women. From meticulously tailored power suits to wardrobe essentials like lingerie, blazers, sleepwear, and pants, every item in Irene’s collection is created with attention to detail and comfort in mind. Our pieces combine elegance and ease, empowering women to embrace their true selves throughout their day.

Sunmaster

Sunmaster, Irene’s upcoming men’s brand, is designed for the modern man who values classic yet versatile fashion. Combining traditional style with modern functionality, Sunmaster offers well-designed pieces for any occasion, from formal attire to casual weekend wear. Although still in development, Sunmaster promises the same high quality and careful craftsmanship that define Irene, bringing effortless style and comfort to men’s fashion. Stay tuned for its exciting launch!
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